I'm your expert in digital marketing strategy

I’m a strategy lead with 15 years’ experience of working for some of the biggest consumer and B2B brands.

Do you want to make order out of chaos? See the whole of the moon? I’m a strategy leader who can plan digital marketing from start to finish.

Learn about my services

  • I lead quant research projects including interviews, focus groups, surveys, social listening, market and competitor research and workshops.

  • I work with analysts and data strategists to synthesise multiple data sets to understand audience behaviour and create targeting hierarchies and strategies.

  • I plan campaigns and programmes across multiple channels, uniting teams behind a single goal.

  • I lead brand platform and positioning projects and help turn positioning into brand strategy.

  • I carry out end-to-end content planning including customer insight, performance and quality auditing, SEO strategy, measurement frameworks and customer journey planning.

  • I develop strategy for known customers across owned channels, including insight, auditing, audience strategy and targeting, customer journey planning, creative oversight and measurement.

  • Using a design thinking methodology, I bring teams together, set up CX measurement frameworks, reconfigure journeys and create customer propositions and blueprints.

  • I lead workshops ranging from discovery and collaboration workshops to co-creation and branding workshops.

Case studies

Currys: Integrated marketing

M&S: Personalisation at scale proof of concept

Costa: In-store digital transformation/UX planning

Amnesty International: Global brand platform

Intel Technology Provider: CRM and loyalty strategy

Wickes: CX and customer journey planning

Let’s work together.

Interested in working together? Fill out some info and I will be in touch shortly.