My Services
What I offer
Customer insight
I am skilled in multiple forms of qual insight, from competitor and market analysis to in-person research. Methodologies include social listening, surveys, focus groups, user acceptance testing, Clients have included HP, Gillette, Braun, Intel, eBay, Virgin Active, Costa and Currys.
Audience strategy
I work with data analysts and strategists to create foundational audience strategies that can inform integrated marketing.
Integrated planning
I direct campaigns and programmes across the funnel, uniting teams behind a single goal. Clients have included Shell, Currys, Mattel, Co-op and Costa.
Content strategy
I use to content to create the right mission and journey-based strategy that recognises, tracks and converts customers using efficient and high quality content. I am used to working with performance marketing and SEO experts as well as tech innovators and content producers to create the right content strategy. Clients have included Costa, Co-op, Intel and Mattel.
CX
My strength lies in taking a holistic view of customer experiences, using a design thinking framework to unite the various teams required to properly execute great CX projects. My clients have included Bayer, Co-op and Costa.
Brand strategy and planning
I create brand platforms, propositions and messaging and turn brand positioning into brand strategy. Clients have included Amnesty International, the Internet Society and Kingsisher Group
Customer engagement/CRM
I have worked across multiple customer engagement and CRM accounts helping to create data-led audience and targeting strategies, customer journeys across the lifecycle and high performing customer programmes. Clients include Intel, eBay, Gumtree, Virgin Active, Lloyds Banking Group, Co-op, Currys, Warner Leisure Hotels and Halfords.
Workshops
I lead workshops to unite teams behind one vision. I have experience of leading discovery, journey planning, brand planning, brand strategy and insight workshops for teams.